CORPORATE IDENTITY DESIGN IN THEORY AND PRACTICE

Corporate Governance: Theory and Practice

Various theories and philosophies have provided the foundation for the development of alternative forms of corporate governance systems around the world. Furthermore, as economies have evolved through time it appears that corporate executives have deviated from the sole objective of maximizing shareholders’ wealth. Owners of the capital have responded to these forces for the purpose of preservi...

Corporate identity, corporate branding and corporate marketing

Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as `̀ national’’, schools of thought. In their composite, these approaches have the potential to fo...

Design theory and practice

The method of conducting research significantly influences its progress and quality. This study advocates for subscribing to the scientific method of performing research, namely, generating theories, conducting experiments to support or refute them, and refining the theories. The arguments in favor of this method are discussed in the two parts of the paper. Part I critically reviews General Des...

Experience Design: Theory and Practice

NEW VALUES FOR SURVIVING COMMODITIZATION JAPAN’S manufacturing industries have maintained an advantage in the global market by improving their ability to provide high-quality products based on advanced technology and maximized efficiency. However, the global market has been changing dramatically over the last 15 years. Therefore, companies throughout the world, not just those in Japan, need to ...

Treasury Inc.: How the Bailout Reshapes Corporate Theory and Practice